JAY PARDHY

August '13

Excerpt - " If carmakers must offer leather seats – and they really must, given how much customers love them – the least they can do is make sure they’re ventilated and cooled." Concept - A satirical look at a spoilt rich car owner showered with car features - that promise to satisfy even the most picky, demanding customer of today.

November '13

Excerpt - "While the Microbus seems like it was sketched by a masterly hand, the Multivan – like every other van these days – looks like it was drawn by a child who is brilliant with geometry and is aching to try out his new set of rulers. Even the Matador had more curves than modern vans do."

October '13

Excerpt - "Donkeys have needlessly gained a reputation for being dim-witted. But for all their abilities, donkeys have one queer habit. If you hassle a donkey... the person who bears the brunt of its anger is the one nonchalantly standing behind the animal – because its only reaction to danger is to kick its hind legs in the air. Our law enforcement machinery reacts to crime the way a donkey reacts to fear. Everything is a knee-jerk reaction."

July '13

September '13

Excerpt - "Hindsight is a wonderful thing. You know, it being 20-20 and all. This especially holds true when it comes to the fortunes of car models launched in any market, more so in India. Still, some people do tend to make predictions about the future of newly launched models."

November '13

Excerpt - "The on-road cost of the ML250 in Mumbai is about 60 lakh. The ML350 costs 73 lakh. In terms of engine spec, for an extra `13 lakh, you get two additional cylinders and 50bhp more than you do in the ML250. Which doesn’t make sense to me. Sure, the 350 has some more creature comforts, but it’s not like the 250 isn’t well equipped."

January '14

Excerpt - "A newly launched model has a screen on which buttons “dynamically” change at specific intervals of time every few seconds or so. Why? So the screen space that would normally allow only four buttons at the bottom now allows for 12. Sigh..."

January '14

Excerpt - "Car manufacturers, listen up. Forget the fine print, forget the law, forget the consumer courts. Don’t risk badwill for the sake of a few grand. Even the notorious real estate industry has better sense than that."

August '13

Excerpt - "When people see a guy gunning down the road with his wife and two or three toddlers on his motorcycle, what the narrow-minded among them will see is a guy putting the life of his own self and some very small children in grave danger. People who understand the Indian psyche, though, will say he is just reaping the benefits of his karma."